I have struggled with pricing artwork since I was a eight and made my first sale of a portrait I drew of a rancher during a cattle auction. From childhood I have dreamed of being a working artist and in the past ten years or so, that dream has become a reality. Now that I dedicate myself to the business of producing and selling my work (while still working as a full time, public school art teacher) I have been all over the map with pricing. (By the way - the rancher happily gave me $5.00 for his portrait and his family still has it after all of these years.)
Recently I made the decision to be consistent with my work online, at galleries and at festivals. I've been holding my breath for fear higher prices that work great in real life will be unsuccessful online - so far - still holding. For instance, I have been selling prints of my work on Etsy at much lower prices to match what I notice in other Etsy shops. That didn't seem fair when I have higher prices at local shops and festivals. It seemed wrong to have a patron purchase something in person only to follow up online and discover they could have found it cheaper even with shipping. Now it's the same across the board.
I'm anxious to hear back from others about how they deal with this issue.
I recently stumbled on this list from Canadian artist, Robert Genn and some other online insight to pricing and selling art. I agree with a lot of it so I thought I'd share.....